The Process

our team takes an agile approach to turn your vision into a finely tuned digital product.

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our team takes an agile approach to turn your vision into a finely tuned digital product.

iteration phases

the truth is, creating a great digital product is difficult. it's not as simple as writing a plan and sticking to it. we've learned that we need a flexible production strategy to be successful. that's why we plan for experimentation and change to ensure every feature connects with users in a meaningful way. we test, we research and we respond to your users.

single sprint

our process involves iterative development with quick validation.

this cycle of learning helps us manage change and leads to more successful outcomes.

iterations consist of four phases:

  • discover

    this is where we seek to develop a firm understanding of the problem at hand. important things like defining who the target audience is and stating what the outcome of the project should be happens in this phase. we also establish, evaluate and prioritize detailed requirements that provide us with a roadmap to follow.

  • design

    during the design phase we gather and create the assets needed for the project - like copy, images, video and so on. we take a content first approach to design, meaning we let the content and messaging shape what the outcome of the design is. these days, we mostly deliver wireframes and other design comps to clients live in-browser, as opposed to static images or sketches. we do this for a few important reasons, namely that it's faster and more efficient.

  • develop

    we use the latest development processes and technologies in order to rapidly prototype designs that can be made production ready with lightning fast speed. we maintain a custom front-end development framework that's built on Node Js. it not only gives us a huge head-start when begining new projects, but also makes designing and prototyping live and in the browser a possibility.

  • test

    we test early and often with real users to ensure that the product actually works for real people. testing is not limited to users though. we also test on a wide variety devices and web browsers.

… after the final iteration, the finished product is deployed.

once a product is deployed, analytics tracking is used to monitor and measure key performance indicators and further optimize it.